Adidja Azim Palmer better known for his show name Vybz kartel was born in January 7, 1976 in Kingston Jamaica. Adidja attended Calabar High School in Kingston but was expelled. He completed his studies at Tutorial College, a private school in Kingston, Jamaica and graduated with English, History, Geography, and Literature at CXC levels. The young Adidja was exposed to a wide variety of music fby two uncles who were aspiring musicians themselves. Every weekend he would listen to new musical offerings on his uncle’s old component set, ranging from Sam Cooke to country and western ballads to Ninja Man, who became one of his musical foes. At the age of 10 his favorite artists included Papa San, Charlie Chaplin, Will Smith and KRS-1, all of whose lyrics he would write down and memorise, performing them later for the entertainment of friends. He is also known as “Adidja Di Teacha”.

On weekends Adidja would practice on neighbourhood sound systems Soul Signal and Electric Force. In 1993, Adidja, now in his mid teens, recorded his first single Love Fat Woman for Alvin Reid’s One Heart Label under the name Adi Banton. a name he chose in tribute to Buju Banton who was one of his role models. He recorded several more tracks for local producers until 1996 when he and two friends, Mr Lee and a singer called Escobar, decided to form a group. One night, after watching a movie about Pablo Escabar and his infamous cartel, Adidja came up with a name for his trio: Vibes Cartel. Unfortunately some time after, the group broke up due to internal frictions leaving Adidja again to continue alone. Adidja chose to keep the name of the group changing the C to K in Kartel and adopting the moniker VYBZ KARTEL.In 2008, Kartel launched Vybz rum and the Daggerin’ line of condoms. ‘Vybz Rum’ will be Kartel’s first major endorsement with a beverage company. These products are made after songs like Rampin Shop and Virginity The rum is yet to be officially distributed, but is planned to be done by Vybz Distillers Limited, a subsidiary of the company that created Pimp Juice. Vybz Kartel’s rum has hit the shelves in Jamaica, also we see another liquor known as Street Vybz.

Vybz Kartel as shown that he has the lyrics and talent to make a big impact on the music scene in general, he is one of the leading dancehall artist today and surely has big plans in the future for all his fans including myself.

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Filed under: Dancehall Artist • Dancehall Reggae

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